Blog
Write once, posted everywhere: a marketing system inside your own application
Five packages that each report on themselves and none of which knows your customers. What changes when the calendar, the channels, the video and the figures run…
Read article →More articles
News
Translating reviews without changing your guest's words
On a German page a visitor read a translated quote above a list of Dutch texts. How to fix that with…
News
Three sitemaps in circulation, and the announced one was wrong
The sitemap is the dullest file on your site and often the only one nobody has opened since launch. …
News
A chat on your website that only says what it knows
Most website chats pretend to know everything. Why a chat that narrows its promise delivers more, an…
News
Rather let a bit of spam through than lose a customer email
Spam is a nuisance. A filter that quietly discards a booking request costs more. How to turn that st…
News
What does a website cost? From today our prices are simply online
Ask ten web builders what a website costs and all ten say it depends. True, but the client pays for …
News
AI inside your admin screen, not in a separate tab
Everyone pastes fragments of company data into an AI tool in a second tab. How a chat inside your ow…
News
Your website starts lying the moment your prices change
Everyone updates the price list. The sentence in your FAQ containing that same amount, nobody update…
News
What there is to do nearby, automatically on your page
Anyone booking a stay wants to know what is nearby. How to fetch that per location from coordinates,…
News
AI that reads your own website first, and only then answers the customer
An AI without a source guesses. Connect your own FAQ and pages to your inbox and it returns the answ…
News
Invisible characters in AI text: measuring, cleaning, and why that still pays off
Paste AI text into your website and more comes along than you can see. On invisible characters, a me…
News
Slug policy: why your page address is not a free text field
A page address is the one thing that stays when everything else changes. Why you put that in policy,…
News
A FAQ that actually helps customers, and that AI chats can read
Most FAQ pages are full of questions nobody asks. How to build one that helps customers, and that yo…
News
AI in your inbox: the reply is already waiting, you press send
Every incoming customer email already has a draft reply waiting, in the customer's language and with…
News
From meeting to task list: how a recording works itself out
Record a conversation, the summary arrives by email and the agreements are waiting as tasks with the…
News
An image library that maintains itself: alt texts and photo review by AI
Photos are the silent workload of website management. An image library where AI writes the alt texts…
News
From WordPress to a flat-file CMS: switching without losing your Google rankings
A complete multilingual WordPress website converted to a flat-file CMS: faster, safer and without lo…
News
From building to securing: a week without new features
A week without new features: a module that tracks every file with three checks, four security rounds…
News
Two months of platform work: six modules now live
Six connected modules built on a live PHP booking platform in two months, and the three working rule…
News
A new step: partnership launched and booking system on the way
News
New website, same approach: relaunched online
A short note on the new site. What changed, what stayed the same, and why a refresh was due in 2026.…
News
What AI really means for your SMB (without the hype)
A short, honest take on what AI can actually do for SMB companies in 2026. Not future music, concret…
News
RPA or AI? An honest choice for your process
Software robots (RPA) and AI often get confused. A short explanation with practical examples, so you…
News
How half a second of load time costs you 7% revenue
Faster websites convert better, rank higher in Google and use less bandwidth. Three steps I apply to…